El artículo informativo como recurso de comunicación profesional

El artículo informativo como recurso de comunicación para las audiencias profesionales

Fieles a la estrategia de comunicación planteada por nuestro cliente La Menorquina para su comunidad online de La Academia del Postre, realizamos una serie de artículos informativos para su público, el colectivo de profesionales de la restauración.

Esta comunidad es fiel a las redes sociales de la marca gracias al contenido de valor que ésta genera para guiarles e formarles en la forma correcta para trabajar el helado en la cocina. Por ello, nos decantamos por el formato de articulo de información para ofrecerles un contenido profundizado y profesional sobre el uso de la nevera vertical en sus restaurantes, o los posibles reaprovechamientos del helado cuando éste pierde su textura habitual.

Estos dos artículos se realizaron en colaboración con los asesores gastronómicos de La Academia del Postre, quiénes pusieron a disposición su conocimiento para que desde Andando pudiéramos diseñar un artículo acompañado de unas infografías que facilitaban su lectura.

A más a más, tras el éxito cosechado con estos formatos, emprendimos una colaboración con dos expertos en materia de gastro marketing para la realización de dos artículos sobre la gestión de restauración enfocada a los postres. Estas colaboraciones fueron firmadas por Manuel Balanzino y Manel Morillo, quiénes aportaron un reconocimiento a la marca al trabajar como prescriptores de la misma y aportar valor a sus audiencias.

Leer artículo «¿Cómo organizar la nevera vertical de La Menorquina en tu restaurante?»

Leer artículo » Reaprovechamiento de las materias primas»

2019-01-31T10:45:21+00:00

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