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Claves para una eficaz redacción
de copies en redes sociales

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TRABAJA EL SEO TAMBIÉN EN LOS PERFILES SOCIALES DE TU EMPRESA

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Comunicar a través de las redes sociales implica controlar tanto la calidad del texto como de la imagen.

En un entorno tan dinámico donde un post ha de destacar entre miles para tener su momento de visibilidad, es importante crear un copy impactante, relevante y de valor, combinado con una imagen igual de impactante, relevante y con unos tamaños y formatos determinados para que el contenido audiovisual se distribuya correctamente.

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La correcta redacción de un copy y el uso correcto de la imagen afectará directamente al éxito del engagement, la conversión, los shares y el número de cliks en las publicaciones.

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En Andando Producciones hemos creado una práctica infografía para orientarte en la correcta forma de postear en redes sociales y tener una buena presencia online: La receta del éxito es una exitosa redacción de textos con una combinación mágica de un audiovisual impactante.

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1. Texto

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El Copywriting es el arte de crear textos persuasivos con el objetivo de captar la atención y conectar con la gente para convencerles de actuar o pensar de una forma determinada, y el copywriter es la persona encargada de redactarlos para las comunicaciones publicitarias y en redes sociales.

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Existen varias técnicas para escribir los textos para las redes sociales y direccionar conductas entre los consumidores.

La más exitosa es AIDA:

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ATENCIÓN

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Captar la atención del lector con la redacción o imagen del post

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INTERÉS

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Generar interés a través de la comunicación

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DESEO

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Trabajar con las emociones para crear el deseo en el consumidor

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ACCIÓN

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Escribir un CTA directo para provocar una acción

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border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

1)

FRASES TITULARES E IMPACTANTES
escritas con pocos adjetivos y más verbos
que impliquen acción y conecten con
las emociones.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_3″ layout=»1_3″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

2)

FRASES SENCILLAS, CLARAS Y DIRECTAS, con un mensaje relevante y que cree interés, que englobe el objetivo de la comunicación y esté escrito con las keywords que conectarán con las audiencias y utilice el lenguaje propio de la marca.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_3″ layout=»1_3″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

3)

EL LENGUAJE PROPIO DE LA MARCA
implica tener frases o maneras de decir las cosas propias, como si de una persona se tratase.

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Seis formas de plantear
un copy

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2. Imagen

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En la guía de tamaños de imagen de redes sociales explicamos cuáles son los mejores tamaños en píxeles de imagen para cada red social y los tipos de imagen que se debe utilizar en todas las principales plataformas de redes sociales.

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animation_offset=»»]https://andandoproducciones.com/static/2020/05/img_instagram-358×1024.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_imageframe image_id=»3614|large» max_width=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align=»center» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» 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No desestimes el poder de una buena imagen y un texto potente. Son los principales ingredientes de la comunicación y los grandes aliados de la comunicación digital.

En Andando Producciones somos especialistas en la generación de contenidos para dar a conocer los mensajes que quieren transmitir las marcas. Puedes darte un paseo por nuestros Works o quedar para tomarte un café en nuestras oficinas y conocer de primera mano cómo trabajamos. Se lo que sea, aquí tienes nuestros datos.

¿Andamos?

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